After a wave of complaints from customers, Microsoft has dropped a controversial online ad for its Internet Explorer web browser that featured a vomiting woman. The spot, which hit the internet earlier this week, had received a mixed reception from web users.
In the minute-long advert, Dean Cain – the actor best known for playing Superman in the 1990s TV series – fronts a spoof public information film highlighting the features of the new software.
The scene shows a woman who discovers an offensive website on her husband’s browser, the contents of which cause her to vomit three times. Cain suggests Internet Explorer’s privacy options mean that users will never have to suffer from what he calls OMGIGP – “Oh My God, I’m Gonna Puke” syndrome – ever again.
But after widespread disgust at the graphic nature of the ad, Microsoft has pulled the advertisement. In a statement, the US software corporation called the spot “tongue-in-cheek”, but said that it had decided to drop it after complaints from those who found it offensive.
“While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it,” the company said. “We make a point of listening to our customers”. (Really? – how about releasing a decent operating system then! – PD
)
For those of you who want to see it – go check you tube.
Guardian
Microsoft drops puke ad
Comments
(9 Responses)



I was rather disappointed when it was dropped. Computer ads have become so neutered and gutless.
You speak the truth RS. For a start those “I’m a PC” ads really hack me off for some reason
As for the “We make a point of listening to our customers”, that’s given me my biggest laugh of today
Lip-read the bloke’s speech during the bleeped-out ‘offensive website’.. go to the URL, and you get a ‘Welcome to Firefox!’ page.
For those of us with Emetophobia, I’m happy to hear they’ve pulled the ad… that said I wouldn’t buy a PC or anything with a Windows op anyway.
Yes, viva firefox
….
iexplorer just sox´,… so does vista! and mygoody, i´ve got no comment on that add…
u-hu #nodds head#
Microsoft demonstrate really poor judgment with this ad I think!
ehehehe …. it’s so fake .. it actually becomes a little funny…. Reminds me of those who watched something on their pc involving eating poop and sex … Nope, did not see the clip itself either This ad does not fill me with disgust .. it’s just a bit too dumb.
Hang on… That’s SUPERMAN getting puke splashed on his shoes?!!
indeed, for people suffering for emetophobia this spot wouldn’t be so nice…