The Neuro Revolution is a new book by Zack Lynch that looks at how our increasing knowledge about how the brain works will impact everything from economics and politics to religion and, of course, marketing. h+ magazine recently interviewed Lynch about how neuroscience may someday be applied to our daily lives.
h+: Supercomputers are now faster at leveraging trading positions than humans (this is creating a quite a controversy on Wall Street). What role do you see for human neurofinance and neuroeconomics in the financial markets as artificial intelligence continues to gain more sophistication?
Full article at Boing Boing
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nice cover.
This guy links a lot of things together in a very weird way … he also describeds things a bit too non scientific .. Give the man some lsd .. so that he can stimulate some stuff in his brain … for new spiritual horizonts up there ..
Half of the stuff does not sound new nor that interesting nor something that will ever happen ..Other stuff is just a simple follow up of previous developments.
There is no revolution in this area … it develops slowly as all other areas .. but not into the direction he likes to fantasize about. Humans should stay on top for a specific reason. The tool should not climb on top.
We let him be the guinea pig in what he fantasizes about when it comes to enhancing the human brain with drugs/techniques to improve them for commerce etc .. Lazy chap.