Genius – Film for NZ Book Council Produced by Colenso BBDO Animated by Andersen M Studio
via @garethdivitini
Where books come to life
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Awwww I liked the wee walking letters at the end…..that was cute
deep man deep
like the skull trees
Utterly beautiful, thanks for posting Phillis.
Wow, that is fantastic!! Genius indeed……
LC x
That was really good but they appear to have ruined a book which is, you realised a kind of travisty.
Kiwi’s do tend to have a knack for making brilliant commercials.
http://www.youtube.com/watch?v=cGElugU50Ig
Cool, great ad but oh, the accent. There’s something about seeing kiwi work on an international stage that makes me very proud and something about the kiwi accent in the same forum that makes me cringe.
That must have been a nightmare to animate… I’m assuming it was stop motion, as CG looks quite different but either way, keeping paper exactly where you want it to stay at 12 or 24 frames a second and animating paper construction in camera is a mind-numbing exercise! Whoever created this deserves some kind of award…
New Zealand! The greatest place on earth, on so many levels…
Hm, I would not buy the book hearing/seeing this but still a nice vid.
It’s a bit over the top .. pictures and words voice don’t ‘seem to match … and the accent of the guy … ehehe .. cool but distracting (and again, giving a different feel not connected to the book, or er .. maybe it does .. ).
Hmmmm, it’s a lovely bit of film, but is it a good ad? What is the message here? The poster above thinks it’s selling a book. Could be for the NZ Book Council itself, not sure. “Where Books Come to Life” would make sense for a literary event like a festival but I didn’t see any dates.
If the ad is to promote stop-motion paper animation then it’s genius.
Wowee – that’s awesome!
What a great find, love the lighting on it as well, really making use of the surrounding enviroment. I’m doing something similar for my final year UNi project…Theres something way more personal, and in this case chilling, when things are animated with/make use of real objects/stop motion instead of 3D animation.
Today’s Glasgow Metro (p.29) has an article on a deep fried 200 year old bible going to auction in aid of the School of Art students. Just thought I would share.
That should have had an extra zero as 2000 years old. Anyway point was made.
FuzzyDunlop et al. “but is it a good ad? What is the message here? The poster above thinks it’s selling a book. Could be for the NZ Book Council itself, not sure.”
“A New Zealand Book Council film using paper craft animation to promote books and reading ”
http://books.scoop.co.nz/2009/12/04/nz-book-councils-going-west/