“Suppose you ponder whether a new exercise routine is suitable for you or whether a statement like ‘Orsono is a city in Chile’ is true or false. What would your decision be based on? Most psychological theories suggest that you would consider the nature of the exercise or draw on your knowledge about geography to arrive at an informed decision. Surely, you wouldn’t base your judgement on the print font in which the material is presented – or would you?
Surprisingly, recent experimental research shows that the print font can exert a profound influence on such decisions. This is the case because print fonts and related variables influence how fluently new information can be processed. The resulting feeling of ease or difficulty, in turn, informs a wide variety of judgements, from judgements of effort to judgements of familiarity, truth, risk and beauty.”
Read more at The Psychologist
What a brilliant shot, haha!
I deffo get affected visually like this. Messy type and layout does my head in and, as an ex graphic designer, I learned how to lead people’s eye through content in order to ‘tell the story’. Clean surrounding space and proportion are key and, more often than not, less is more. Our brains deffo understand the visual (pictograms etc) far more than the written word, and patterns and order on paper immediately make visual sense to us and we don’t need to ‘tidy it up’ in our heads before we can start perceiving and understanding.
Why the picture of polo bears when you are writing about font size and how the size of font helps humans brains to function so they can fully grasp what you have written?
Why do bears always remind me of humans? by the way great picture.
Font size does not matter, if people can see it clearly they will read it, if they find the first sentence interesting enough.
I have to admit I automatically think that anyone who chooses to send letters or emails in Comic Sans font is an idiot. It looks childish and immature. I was most concerned when I received a letter from my mortgage company in the dreaded Comic Sans.
yes. there is a certain print font publishers use fer the covers of what they call \”women\’s books\”. i\’m not sure what it\’s called, but it has flourishes & fancy stuff. check out the romance section next time yer in a bookstore…then go over to science or DIY to compare & contrast.
Well we all know that Copperplate Gothic Bold is the most persuasive font ever invented. As is eveidenced here: http://www.ubersoft.net/comic/hd/2008/06/the-copperplate-boilerplate
For those who are wondering as to the veracity of my above statement and whether Copperplate gothic Bold truly is that persuasive, I have only this answer:
http://bit.ly/akfUrd
I rest my case.
Shall I have a go at posting a terrible pun?…..That photo brings new meaning to the phrase ‘chill out’.
*waits to be beaten with sticks*
P.s. My Gravatar does not seem to want to change…Any advice?
Hmm, I can certainly see how print fonts can influence how important you deem something to be, or how good something can look in print, but can it really influence your answer or decision to something? I’m really not sure about that…..
LC x
The employment advisor in work said I needed to change Times New Roman font 12 to Comic Sans on my CV because it would be more pleasing to the eye. She also told me to lie by fiddling dates. So far I have not swallowed my pride.
*cough*APPLE*cough*
seems their style
http://www.achewood.com/index.php?date=07052007