Excellent use of augmented reality in a Lego store kiosk at Woodfield Mall, Schaumberg, IL.
Awesome Augmented Reality in a Lego Store
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Woah, that’s really good!
LC x
THAT
IS
COOL
Wow amazing, I want one. Not the lego the black box
This… is… AWESOME.
Nice! Thank you for the smiles. Do you think Lego wiLever (brothers?) buy Tyco Blocks? (Look just like Lego blocks only bigger : )
Who is the Virtual artist here?
She’s a witch! Burn her!
They have that in the Brighton store. Never seen anyone use it though.
I am glad they didn’t have that 28 years ago than I would have still been standing in the toystore gasping at the LEGO train I loved so much but never got
This is very very sweet.
Another ingenious application of amazing AR. What a fantastic idea – I take it you can pick up pretty much any box and see what it looks like constructed? In this case it works well as a practical long-term application as well as a nice bit of hear-say/viral marketing.
I was amused to see the expression of the lady in the video when she turned the box upside down and the model dropped from view (Because the camera had lost view of the anchor point). It was almost as if she was dissapointed to find it ‘wasn’t real’ after all!
)
I swear they had this in Legoland about 10 years ago (when I was
– it was a mirror, but you appeared as a gorilla made of lego. I think.
When she turns the box upside down it should really fall to the floor and smash into 120 virtual studded plastic bricks, otherwise the illusion doesn’t really match reality.
What person – young or old – wouldn’t find hours of amusement just fetching hundreds of boxes to try in front of that thing?
It was done by a company called metaio – http://www.metaio.com/
There are a couple of awesome iPhone apps that use augmented technology to great use, including one which superimposes geographic map data onto the camera image as you look through your phone, and one which superimposes star charts over the night sky if you look at it through your camera (so that you know what you’re looking at)…
I’m not so keen on the ’social implications is augmented reality though. Take a look at this video and tell me you don’t feel slightly concerned about it:
http://www.youtube.com/watch?v=tb0pMeg1UN0
i was genuinely disappointed when she turned it upside down and it disappeared…
I don’t get it