Comments on: Awesome Augmented Reality in a Lego Store http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/ The official Derren Brown Blog Fri, 10 Feb 2012 11:29:57 +0000 hourly 1 http://wordpress.org/?v=3.1 By: kevin http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-52558 kevin Sat, 20 Feb 2010 22:27:42 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-52558 I don't get it I don’t get it

]]> By: steffjade http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51781 steffjade Wed, 10 Feb 2010 17:14:44 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51781 i was genuinely disappointed when she turned it upside down and it disappeared... :( i was genuinely disappointed when she turned it upside down and it disappeared… :(

]]> By: Emma S-R http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51775 Emma S-R Wed, 10 Feb 2010 16:25:44 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51775 There are a couple of awesome iPhone apps that use augmented technology to great use, including one which superimposes geographic map data onto the camera image as you look through your phone, and one which superimposes star charts over the night sky if you look at it through your camera (so that you know what you're looking at)... I'm not so keen on the 'social implications is augmented reality though. Take a look at this video and tell me you don't feel slightly concerned about it: http://www.youtube.com/watch?v=tb0pMeg1UN0 There are a couple of awesome iPhone apps that use augmented technology to great use, including one which superimposes geographic map data onto the camera image as you look through your phone, and one which superimposes star charts over the night sky if you look at it through your camera (so that you know what you’re looking at)…

I’m not so keen on the ‘social implications is augmented reality though. Take a look at this video and tell me you don’t feel slightly concerned about it:

http://www.youtube.com/watch?v=tb0pMeg1UN0

]]> By: John http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51640 John Mon, 08 Feb 2010 16:56:54 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51640 It was done by a company called metaio - http://www.metaio.com/ It was done by a company called metaio – http://www.metaio.com/

]]> By: Jess xxx http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51633 Jess xxx Mon, 08 Feb 2010 16:18:28 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51633 What person - young or old - wouldn't find hours of amusement just fetching hundreds of boxes to try in front of that thing? :D :D :D What person – young or old – wouldn’t find hours of amusement just fetching hundreds of boxes to try in front of that thing? :D :D :D

]]> By: flapjack http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51597 flapjack Mon, 08 Feb 2010 08:52:11 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51597 When she turns the box upside down it should really fall to the floor and smash into 120 virtual studded plastic bricks, otherwise the illusion doesn't really match reality. When she turns the box upside down it should really fall to the floor and smash into 120 virtual studded plastic bricks, otherwise the illusion doesn’t really match reality.

]]> By: Hugh http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51573 Hugh Sun, 07 Feb 2010 19:09:44 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51573 I swear they had this in Legoland about 10 years ago (when I was 8) - it was a mirror, but you appeared as a gorilla made of lego. I think. I swear they had this in Legoland about 10 years ago (when I was 8) – it was a mirror, but you appeared as a gorilla made of lego. I think.

]]> By: Simon http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51567 Simon Sun, 07 Feb 2010 17:06:21 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51567 Another ingenious application of amazing AR. What a fantastic idea - I take it you can pick up pretty much any box and see what it looks like constructed? In this case it works well as a practical long-term application as well as a nice bit of hear-say/viral marketing. I was amused to see the expression of the lady in the video when she turned the box upside down and the model dropped from view (Because the camera had lost view of the anchor point). It was almost as if she was dissapointed to find it 'wasn't real' after all! :o) Another ingenious application of amazing AR. What a fantastic idea – I take it you can pick up pretty much any box and see what it looks like constructed? In this case it works well as a practical long-term application as well as a nice bit of hear-say/viral marketing.

I was amused to see the expression of the lady in the video when she turned the box upside down and the model dropped from view (Because the camera had lost view of the anchor point). It was almost as if she was dissapointed to find it ‘wasn’t real’ after all! :o )

]]> By: Raymond http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51566 Raymond Sun, 07 Feb 2010 16:39:46 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51566 I am glad they didn't have that 28 years ago than I would have still been standing in the toystore gasping at the LEGO train I loved so much but never got :D This is very very sweet. I am glad they didn’t have that 28 years ago than I would have still been standing in the toystore gasping at the LEGO train I loved so much but never got :D

This is very very sweet.

]]> By: Jack http://derrenbrown.co.uk/blog/2010/02/awesome-augmented-reality-lego-store/#comment-51563 Jack Sun, 07 Feb 2010 16:22:41 +0000 http://derrenbrown.co.uk/blog/?p=9955#comment-51563 They have that in the Brighton store. Never seen anyone use it though. They have that in the Brighton store. Never seen anyone use it though.

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