Comments on: The secrets of the ads that ‘stalk’ you

By: Vincent

Vincent — Fri, 27 Aug 2010 10:39:37 +0000

oh and I meant Journies

By: Vincent

Vincent — Fri, 27 Aug 2010 10:39:11 +0000

I’ve already used this for clients with the likes of pixels and networks, based on users jouneys within a site you can retarget accordingly. For instance, we broadcast a generic banner for PC world, the user clicks it then visits the site and ends up venturing through to laptops, then doesn’t convert to a sale. We simply tag that each page, based on each step the user takes we then retarget. Lets say that user got up to one page before ‘buy now’ we assume the have strong intent yet need a little more so we target them on their surfing journey with laptop creative and some sort of discount.
Been going on for a while. Although stats show 25% of UK users are now deleting cookies after sessions, which this tech depends on.

By: Jess xxx

Jess xxx — Tue, 24 Aug 2010 14:21:00 +0000

Has anyone else noticed the creepy little heading just above the ad? Not ‘Advertisement’, just above that…next to the red arrow…

By: Thomas

Thomas — Sun, 22 Aug 2010 16:42:04 +0000

haha sarah. maybe the new ad system is evil
i think Facebook are also getting clever-clever in a similiar sense to this.

By: Barrie

Barrie — Sun, 22 Aug 2010 15:09:05 +0000

Trader-end cyber-haggling. “To you, madam, £20. No? Alright, £15? How about £12.50?” as they follow you from shop to shop. Nightmare.

By: Daniel

Daniel — Sun, 22 Aug 2010 07:06:38 +0000

That’s quite ingenious in an intrusive sort of way. Shame I’ve got this program that reduces all ads to a black square with a play button on it on the off-chance I want to see whatever guff is being strewn across my screen. Better luck next time chaps…

By: A-M

A-M — Sun, 22 Aug 2010 02:34:44 +0000

Facebook mines your profile to deliver ads relevant to your location and interests. This is most noticable when you live among a relatively small population, as I do. Rather than make me want to buy the products or services, they make me angry for the sheer fkn intrusiveness of it. How to rile a GenXer. Really, they can fk off.

By: Sarah

Sarah — Sat, 21 Aug 2010 20:45:17 +0000

Its pretty clever, I REALLY wanted a pair of boots from office but they were expensive so I was trying to persuade myself not to buy them but then almost every website I went on had an ad for them. I finally gave up and went to the website and even their actual shop to try to buy the boots but neither had my size in stock and there was no way to get them. Now those boots just follow me around the web taunting me.

By: Radu C

Radu C — Sat, 21 Aug 2010 18:24:18 +0000

I watch so many ads and look at so many products that their algorithm probably won’t work on me. What I want to see is not what I looked at and decided I don’t want, but new stuff that I didn’t look at yet (so I haven’t decided I don’t want it yet, so the ads could help me there). Where do I tick to change the stalking behaviour to this? -

By: Mark

Mark — Sat, 21 Aug 2010 13:30:51 +0000

Google have implemented this too.. once click on an ad that uses it and it’ll be following you around for days. It’s quit effective might I add.