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	<title>Comments on: Bold and Italicize Your Way to a Better Memory</title>
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	<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/</link>
	<description>The official Derren Brown Blog</description>
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		<title>By: Coldsense</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74504</link>
		<dc:creator>Coldsense</dc:creator>
		<pubDate>Mon, 13 Dec 2010 04:31:35 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74504</guid>
		<description>the second line I find the easiest to read if that&#039;s any help :) oh guys don&#039;t read billboards while driving new studies show there the cause of some accidents, it might be a billboard you never forget :)</description>
		<content:encoded><![CDATA[<p>the second line I find the easiest to read if that&#8217;s any help <img src='http://derrenbrown.co.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  oh guys don&#8217;t read billboards while driving new studies show there the cause of some accidents, it might be a billboard you never forget <img src='http://derrenbrown.co.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: An Elephant's Child.</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74494</link>
		<dc:creator>An Elephant's Child.</dc:creator>
		<pubDate>Sun, 12 Dec 2010 19:23:11 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74494</guid>
		<description>What is &quot;obnoxious&quot; about Comic Sans SM?
Someone once told me that it was the best font for people who are dyslexic &amp; I have to say that I&#039;ve never found an easier font to read.
By the way, of those four fonts shown, the third is completely illegible, the first not much better, the last jumps about too much &amp; my choice would be the second one.
I hate the Ariel font as I have to read it with my finger on the screen to stop it moving about. That&#039;s embarrassing enough on the page, but I look toally retarded doing it on a computer!
I suppose that makes it the one I&#039;m more likely to remember :(</description>
		<content:encoded><![CDATA[<p>What is &#8220;obnoxious&#8221; about Comic Sans SM?<br />
Someone once told me that it was the best font for people who are dyslexic &amp; I have to say that I&#8217;ve never found an easier font to read.<br />
By the way, of those four fonts shown, the third is completely illegible, the first not much better, the last jumps about too much &amp; my choice would be the second one.<br />
I hate the Ariel font as I have to read it with my finger on the screen to stop it moving about. That&#8217;s embarrassing enough on the page, but I look toally retarded doing it on a computer!<br />
I suppose that makes it the one I&#8217;m more likely to remember <img src='http://derrenbrown.co.uk/blog/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
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		<title>By: Jonathan</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74490</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Sun, 12 Dec 2010 17:29:42 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74490</guid>
		<description>Does this mean that my almost illegible handwriting is actually what been making my notes so useful in getting good grades?</description>
		<content:encoded><![CDATA[<p>Does this mean that my almost illegible handwriting is actually what been making my notes so useful in getting good grades?</p>
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		<title>By: Nic Castle</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74478</link>
		<dc:creator>Nic Castle</dc:creator>
		<pubDate>Sat, 11 Dec 2010 21:31:33 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74478</guid>
		<description>What amazes me most of all is if anyone posts something of interest on a blog or forum, there tends to be a lot of people who.

say its not new, they new about it a long time ago,

It is wrong

or they know better.

It doesn&#039;t matter if it is someones off the cuff remark, result of a survey or a bit of fun.

I guess it is human nature for some people to try and make out they are better than others and have a greater intelligence or knowledge.

Amazing.

Nic

Ps I guess some people had worked that out a long time ago</description>
		<content:encoded><![CDATA[<p>What amazes me most of all is if anyone posts something of interest on a blog or forum, there tends to be a lot of people who.</p>
<p>say its not new, they new about it a long time ago,</p>
<p>It is wrong</p>
<p>or they know better.</p>
<p>It doesn&#8217;t matter if it is someones off the cuff remark, result of a survey or a bit of fun.</p>
<p>I guess it is human nature for some people to try and make out they are better than others and have a greater intelligence or knowledge.</p>
<p>Amazing.</p>
<p>Nic</p>
<p>Ps I guess some people had worked that out a long time ago</p>
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		<title>By: roz</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74470</link>
		<dc:creator>roz</dc:creator>
		<pubDate>Sat, 11 Dec 2010 15:28:55 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74470</guid>
		<description>i like the caps, myself.  :D  but isnt this just perfeck fer the internet!</description>
		<content:encoded><![CDATA[<p>i like the caps, myself.  <img src='http://derrenbrown.co.uk/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />   but isnt this just perfeck fer the internet!</p>
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		<title>By: Peter @godchecker</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74467</link>
		<dc:creator>Peter @godchecker</dc:creator>
		<pubDate>Sat, 11 Dec 2010 14:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74467</guid>
		<description>Interesting. But perhaps this just means that horrible old Arial is 14 percent more off-putting than any other font. Need more tests done with a range of fonts such as Frutiger, DIN, Thesis and Olde Bastard Uglyface Grotesk.</description>
		<content:encoded><![CDATA[<p>Interesting. But perhaps this just means that horrible old Arial is 14 percent more off-putting than any other font. Need more tests done with a range of fonts such as Frutiger, DIN, Thesis and Olde Bastard Uglyface Grotesk.</p>
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		<title>By: Patrick</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74462</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Sat, 11 Dec 2010 13:05:40 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74462</guid>
		<description>The more difficult something is for the brain to process, the more likely that pattern of activity is to be recalled?</description>
		<content:encoded><![CDATA[<p>The more difficult something is for the brain to process, the more likely that pattern of activity is to be recalled?</p>
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		<title>By: Robin Brandt</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74459</link>
		<dc:creator>Robin Brandt</dc:creator>
		<pubDate>Sat, 11 Dec 2010 11:34:26 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74459</guid>
		<description>It is an old effect which has to do with the time it takes to read something, it also probably realtes to the novelty of the font I think it is quite well known in advertising. Using it in education could work, to remember some speical factsm words or phrases, but just changing the font in a textbook would not work. It would be too bothering, and you would not learn more. Also I am not persuaded that education is so much about learning facts as is often assumed.</description>
		<content:encoded><![CDATA[<p>It is an old effect which has to do with the time it takes to read something, it also probably realtes to the novelty of the font I think it is quite well known in advertising. Using it in education could work, to remember some speical factsm words or phrases, but just changing the font in a textbook would not work. It would be too bothering, and you would not learn more. Also I am not persuaded that education is so much about learning facts as is often assumed.</p>
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		<title>By: Stephen</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74455</link>
		<dc:creator>Stephen</dc:creator>
		<pubDate>Sat, 11 Dec 2010 09:40:12 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74455</guid>
		<description>I think it&#039;s just a matter of paying attention to that which you&#039;re not used to. I would predict, for example, that people would better remember the billboards along a journey they weren&#039;t familiar with, than say, billboards displayed along their daily commute.
It is instinctively important for us to pay attention to change. So we feel comfortable with the final font because we do not think it as important.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s just a matter of paying attention to that which you&#8217;re not used to. I would predict, for example, that people would better remember the billboards along a journey they weren&#8217;t familiar with, than say, billboards displayed along their daily commute.<br />
It is instinctively important for us to pay attention to change. So we feel comfortable with the final font because we do not think it as important.</p>
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		<title>By: Scott</title>
		<link>http://derrenbrown.co.uk/blog/2010/12/bold-italicize-memory/#comment-74454</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Sat, 11 Dec 2010 09:20:11 +0000</pubDate>
		<guid isPermaLink="false">http://derrenbrown.co.uk/blog/?p=15144#comment-74454</guid>
		<description>This is not new knowledge. When I was a content writer, we had to bold words on the website to help keep people interested and memorise things. Also helped with google seo :)
I think its more like just high-lighting rather than the font that makes the difference.</description>
		<content:encoded><![CDATA[<p>This is not new knowledge. When I was a content writer, we had to bold words on the website to help keep people interested and memorise things. Also helped with google seo <img src='http://derrenbrown.co.uk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
I think its more like just high-lighting rather than the font that makes the difference.</p>
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