Posted in Blog Archive

Posted by abeodbart October 31, 2009 at 12:14 pm

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

The above example is the third in a series of 3 current ideas that show how small and engaging rewards can be used to change peoples behaviour.

The Fun Theory

October 31, 2009 at 12:21 pm
Bob says:

That’s an absolutley fantastic idea! If most bottle banks did that, it’d really increase recycling.

Before watching this video, I thought it’d be like a conventional arcade but instead of credits like money, you used bottles to play.

October 31, 2009 at 12:26 pm
Lorna says:

wow that’s a really clever idea.
Just goes to show we’re all just children inside :)

October 31, 2009 at 12:48 pm

Impressive. I never thought this was possible. It IS possible to have fun, while making changes in the world for the better eh?

October 31, 2009 at 12:56 pm
macateb says:

A bit of fun ended up being a bloody viral video for Volkswagen :(

October 31, 2009 at 12:58 pm

haha that’s awesome. i wish there was one at my local bottle bank in cheam

October 31, 2009 at 4:01 pm
whodat says:

Wonka Tech

October 31, 2009 at 4:08 pm
steffjade says:

Haha how simple yet fantastic :p

But then the issue may be raised of addiction to bottle banks…which will lead to more people getting off their face on cheap vodka just to use it…

Maybe i’m over analysing haha love it x

October 31, 2009 at 8:44 pm
Hansen says:

that piano stairs thing is great!

November 1, 2009 at 5:55 pm
Tom says:

Give them a medal!! We need more ideas like this.

November 2, 2009 at 8:37 pm
Sarah says:

Thats amazing that, and to think that our government invests money in so much advertising that we dont need, and neglects to invest in measures that we DO need! I came form Liverpool, and in my whole area where i live, i cant even think of ANY recycling bins anywhere…

November 4, 2009 at 3:13 am
Mark says:

Now we just need to get Volkswagon to sponsor 1000 of these in each country they sell their cars in, to help offset their “carbon footprint”!


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