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CHANNEL 4 TO TAKE OVER LONDON’S TUBE FOR NEW YEAR’S EVE

Posted in Derren Brown News

Posted by Derren Brown News December 22, 2011 at 7:11 pm


Click the Image to watch a clip

“Channel 4 is to become the first advertiser to take over every digital screen on the London underground with a New Year’s Eve campaign featuring 16 stars including Jamie Oliver, Zooey Deschanel and Gordon Ramsay.

The campaign, which showcases next year’s Channel 4′s shows, will include three 40-second video clips of its TV stars becoming “increasingly more debauched” over the course of the night.

The “party carriage” video clips – which feature stars including Derren Brown, Alan Carr, Jon Snow and Kirstie Allsopp as “unlikely tube fellows” – aim to mimic a typical commuter using the tube to get to, and from, New Year’s Eve parties.

The videos will run from 6am on 31 December until “early morning” on 1 January.

Channel 4 said the first video clip will see its stars travelling on the tube “side by side, minding their own business, on their way to their respective big nights out”.

Later on, the scene will change and become “increasingly more debauched featuring Channel 4 stars looking slightly the worse for wear”.

Digital poster panels on escalators will appear to show Channel 4 talent travelling alongside commuters to catch the tube.”

Read more at The Guardian

COMMENTS
December 22, 2011 at 8:09 pm
Julie Ann Shaw says:

so want to b there its gonna look amazing.xxxxxxxxx


December 23, 2011 at 6:58 pm
Mark says:

One of the reasons I love channel 4 marketing team. They are creative and are becoming more and more so. Derren, how many malts did you have during the filming process?


December 23, 2011 at 7:52 pm
Kia001 says:

At first I thought Derren was all like “Jeez, what the hell am I doing with all these people? They’re giving me the migraine…” but then he teleported!


December 25, 2011 at 2:52 pm

That sounds like a really great publicity campaign. Shame I can’t be there, as I now live in the US…! That’s what I miss about London (my hometown) the creativity to do something big like that… and funny!


December 26, 2011 at 3:51 pm

Is there no chance of seeing this on normal tv? It sounds like one of the best adverts ever! Maybe it will be on you tube? Maybe derren could have it on his show as he introduces a show where he gets a whole carriage thinking they are drunk! ;-)x


December 27, 2011 at 12:23 pm
Siobhan says:

Excellent, DB looks exactly I I feel on new years :-) lol.


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