The Science of Attraction is the sequel to the BAFTA nominated Science of Scams web series.

Introduced by Derren Brown and presented by Kat Akingbade and Charlie McDonnell the website acts as the hub for a number of entertaining and informative experiments about the psychology, biology and unwitting judgements that explain why we are attracted to each other.

Poets have swooned over it since the invention of the written word; singers started crooning about it even before that time. It is a central theme in our daily lives, from the books we read to the people who make our hearts beat a little faster. It’s what “makes the world go ’round.” For the most part, attraction remains an unsolved mystery. No definitive method exists to calculate or predict to whom we will be attracted. The media constantly tries to tell us how we should look, what is attractive, what products we should buy and what clothes we should wear to be more attractive, there are books on chat up techniques and rules about dating and now science is tackling the subject. Recent experiments involving everything from sweaty T-shirts to facial symmetry have started to piece together some of the clues to this enormously complex phenomenon and in this series we’ll explore the scams and the science behind attraction.

Each video contains experiments that test theories about the science of attraction. Lively, entertaining and insightful these experiments are based on the most recent research that has been carried out on the science of attraction. Do psychological strategies espoused by self-help gurus and dating experts really work? Is it really possible to use body language, NLP and other psychological tricks to make yourself appear more attractive? All of these questions and more are investigated at

Science of Attraction is live at

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First full episode is released tomorrow!